Facebook Banner The Forum Social White
Client
The Forum
Services
Web | Design | Video | Print
Duration
On Going
Team
Jesse Cervantes | Taylor S. | Berin K. 
The-Forum-tablet

INSIGHT

The Forum is Westminster College’s independent student-run news organization, which provides print, photojournalism, video and podcast news content to its students, alumni, faculty and the Sugar House community. The organization looks to provide quality news coverage and commentary in an unbiased, consistent, truthful and thorough manner across its various platforms.

The_Forum_7
The_Forum_2
The_Forum_1

Many members of The Forum’s target demographic don’t engage with the news content because of low awareness. And although more than half of the organization’s users come to the website on their phones, those who do engage don’t have an optimal mobile experience.

The-Forum-iphone
Alicia-V4_resized

Many members of The Forum’s target demographic don’t engage with the news content because of low awareness. And although more than half of the organization’s users come to the website on their phones, those who do engage don’t have an optimal mobile experience.

The_Forum_6
The_Forum_
The_Forum_5
The_Forum_Brand

INNOVATE

The Forum’s website needs to appeal to a group of mostly young news consumers between the ages of 18 and 25, who are bombarded with noise at every turn. For this reason, we kept the website highly visual, yet simple, and linked back to the organization’s social media accounts to ensure the audience could find other ways to engage.

The_Forum_3
The_Forum_4
The_Forum_8

 The Forum already had a well-established brand, so we looked to maintain recognition across digital and print platforms and keep its sleek, modern appeal — but we freshened the brand up a bit with a widened color pallet. Above all, we worked to ensure the website was highly usable across all platforms and conducted dozens of user tests across mobile, desktop and tablets to understand how the users wants to consume news. Now, no matter where they come from, The Forum’s new website ensures users have an optimal reading experience.

The_Forum_Brand2
The_Forum_Brand2

 The Forum already had a well-established brand, so we looked to maintain recognition across digital and print platforms and keep its sleek, modern appeal — but we freshened the brand up a bit with a widened color pallet. Above all, we worked to ensure the website was highly usable across all platforms and conducted dozens of user tests across mobile, desktop and tablets to understand how the users wants to consume news. Now, no matter where they come from, The Forum’s new website ensures users have an optimal reading experience.

The_Forum_Brand3

IMPACT

The Forum’s newly-designed website and refreshed brand identity have transformed the organization from a blog-like brand to a professional news source that radiates its core values of transparency and trust. In a media landscape where news consumers are barreling toward mobile readership, the highly mobile site ensures The Forum is ahead of the curve and can bring in new consumers while keeping its old ones engaged.

Let’s Talk About Your Next Project